Barry rejoins the business following a twelve month period at Inspired Gaming Group, in this new role will focus on maintaining and developing the Barcrest Group relationship with Retailers across the Pub, Licensed Betting Office, Fruit Machine Arcade and Bingo sectors of the UK market.
Barry will work alongside Nik Novak, who will assume the new position of Director of UK Sales (Sales Operations) and Gareth Scott, who will remain as Director of UK Sales (Distribution) and will now report directly to Tim Kennedy.
In his new position, Nik will retain responsibility for product support, the machine testing process and maintaining and developing the Barcrest Group relationship with our Operator partners, with additional responsibility for developing existing and new routes to market for Barcrest Group products in all sectors of the UK market.
Robert White, Managing Director IGT-UK commented: "I'm delighted to welcome Barry back to Barcrest Group. His appointment will further strengthen our sales team and enable Barcrest Group to develop closer relationships with our UK retail partners."
ICT are apparently having a bit of a tough time of things with the recent Smoking Ban.
