Irish bookmaker Boylesports has gone live with its new online casino supplied by Wager Works. BoyleSport has replaced its old casino product suite with the WagerWare platform, which will be integrated into the Finsoft Margin Maker platform it uses for its sports book.
WagerWorks' casino product range now integrates into both the Orbis and Finsoft sportsbook platforms, making its products available to users of both those companies' technologies. WagerWorks will also assist Boylesports in data mining and marketing campaigns, to maximise cross-sell opportunities and the player database.
Tom Kenny, commercial director of WagerWorks, said: "Boylesports required a fully managed solution that was adaptable as well as progressive. WagerWorks' ability to provide a full turnkey casino solution, along with a steady stream of proven quality game titles, will let Boylesports provide its players with top-performing games now and in the future."
Conor Grant, head of gaming at Boylesports, added: "We had a very specific brief and were also aware we needed a supplier who ensured the integrity of our brand. WagerWorks' overall package and brand image fitted our needs best."
