May 2008 Archives
Today another gambling ad has been banned from our screens by the Advertising Standards Authority.
This time William Hill was the company to fall foul of the ASA's strict guidelines.
The British bookmaker has been harshly criticised after an advert for it's online bingo service was taken out of circulation for condoning "socially irresponsible" gambling.
The advert showed a woman hurrying her husband off to work by moving the hands of the kitchen clock forward, before running upstairs to play William Hill online bingo and stating " I get mine the minute he's out the door". She later moved the hands of the clock back saying "Doesn't time fly."
In a ruling the ASA said the advert (which you can see by clicking on http://www.guardian.co.uk/media/video/2008/may/28/advertising.william.hill) "implied the woman was desperate to play bingo and was either unable to wait any longer or wanted to keep that secret from her husband."
Understandably industry figures are bemused by the hard line being taken by the ASA in relation to this gambling add.
For example it could easily be argued that ads run for alcoholic drinks such as 'Wicked' are 'socially irresponsible' but it seems the ASA find no fault with these.
But is the gambling advertising sector being treated unfairly or is that just the industry perception?
It's been another highly successful twelve months for Foxybingo.com as the online bingo arm of Cashcade Ltd goes from strength to strength.
In recognition of its continued high performance in the online bingo industry the site has been nominated for two prestigious awards.
On June 17th at the Royal Garden Hotel in London the Bullet business online bingo awards will be handed out with Foxy bingo up for an award in the 'Online bingo operator of the year' and the 'best marketing campaign 2008' categories.
In such a highly competitive field even getting nominated for such an award is an achievement though many in the know believe Foxy has an excellent chance of lifting the gongs.
