Jul

21

Reading Igaming Business Market Place 2008/2009 they have been bold enough to name their view of the most influential online gaming companies.  I have made a summary of their findings for our readers.

1) 888.com "Enjoy The Game" - one of the world's most popular online casino buinsesses. 888.com has a very strong marketing ethos. 888 has linked with several high profile sports related franschises - namely The World Snooker Championship, Middlesbrough Footbally Club, and Sevilla Football Club.

 

2) Betfair.com "Sports, Casino, Poker" - through very successful lobbying Betfair has changed attitudes to its service in the UK and Australia.  The company has created a unique sports betting system awash with liquidity which is the benchmark for exchange betting.

 

3) Bwin.com - a giant in online gambling, Bwin has been acquiring comapnies to bulk up its one fo the few companies in Igaming to pull off substantial purchases in these tough times.

 

4) Cryptologic - one of the oldest software suppliers for the online Casino side of things, has secured branding deal with the likes of Marvel recently as well as powering the likes of Intercasino and William Hill Casino.

 

5) Playtech - they offer some of the most innovative online gaming platfroms around for Poker, Bingo and Casino as well as live, mobile and other offerings.

 

6) PokerStars - It has a policy of still taking US bets which has given it a massive share of the online poker market - a risky stand point in any ones book but is seems to be paying off so far.

 

7) Microgaming - a secrative buiness which powers the largest online casinos in the world.

 

8) PartyGaming - huge force in online poker they have struggled to build on this in other products and markets since their US troubles when they cancelled all US poker accounts.

 

9) Everest Poker - their attention has been firmly on the non US and non UK poker player and it has paid off.

 

10) FullTiltPoker - Full Tilt Poker is an important part of the US business they have grown by using the ruputations of the finest offline poker players in the world to build up the business. 

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This page contains a single entry by Simon Collins published on July 21, 2008 1:35 PM .

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