ITV signs the UK's biggest instant win site Getminted.com for its Al Murray sponsorship. THE ITV show Al Murray The Pub Landlord is the highest rated weekend show and indicates Get Minted marketing ambitions to be the number one fruit machine destination in the UK. Cashcade booked the deal to see its gaming brand Getminted.co.uk feature alongside Al Murrays Happy Hour fun and guests. The series will have a seven-week run carries Getminted.com creative which has been created by Biscuit with the theme "what men talk about in the pub".
ITV Customer Relations negotiated the deal with SPP, the sponsorship division of Walker Media.
Al Murray is famous for Big Bob, his stuffed dog, his love of Queen music (every band appearing on the show has to do a Queen Classic Track with Al Murray).
The show lasts 1 hour and pulls in some amazing guests due top the light hearted nature of the interviews which always deliver humor and fun. Getminted feels the fact it offers the best slot and fruit machines online makes it the perfect partner for this pub like setting and fixture of ITV 1's weekend prime time TV.
