Gambling stories anything goes: March 2009 Archives

When gambling advertising was allowed on British television from September 1^st 2007 one broadcaster in particular had cause to celebrate.

For ITV this was a highly significant ruling as it gave them a revenue stream which other channels would not benefit from in the same way and the BBC couldn't tap into because of its public service mandate.

As the largest privately owned television station in the UK ITV with it's recently formed extra channels sat back and watched the gambling adds and millions of pounds in extra advertising revenue roll in.

Of course ITV is the UK's largest commercial public service broadcaster, watched by more than 80% of the population every week. The core channel, ITV1, is a mixed-genre public service channel providing a range of programme genres. ITV invests some £1 billion in programming every year, far more than any other commercial broadcaster in the UK.

However in recent years the channel has stumbled from one controversy to another as it has tried to introduce more gaming and quiz TV.